OmniMovi was founded in 2002 and was the amongst the first library to spearhead a new emphasis towards the production of exclusive lifestyle footage shot specifically for both the Royalty Free and Rights Managed stock market. Ann Garner, Managing Director, sees the role of OmniMovi as providing clients with broadcast quality footage at low cost while at the same time producing material of unrivalled creative content for both the OmniMovi and OmniReelLife collections.
The material comprises unique shot to edit clips, inspired by a passion to capture contemporary life with engaging and vibrant cinematography. This concept does not come from the traditional stock footage camp, with ‘off-the-shelf’ bolt on material, often considered by creatives and producers to be a poor substitute for commissioned material. OmniMovi have reinvented the use of stock footage by shooting it specifically for their collections. Each sequence is shot from multiple angles that allow a producer to choose specific clips from each sequence. It is this choice that makes OmniMovi and OmniReeLife a creative tool rather than a library of ‘off-the-shelf‘ clips.
All OmniMovi and OmniReelLife footage is crafted with a European directive style and set in stunning international locations. The key concept is the compatibility of the footage throughout the collection. Because of this, there are endless permutations to be created from both OmniMovi and OmniReelLife.